Archive for the ‘Business’ Category

SOURCE: Los Angeles Times

Technology takes on a new meaning in the classroom.

Seated in a tan leather couch, Petty Officer Sarax suddenly straightens his back and begins flailing his right arm.”She doesn’t know what I’ve been through,” Sarax, who just returned from Iraq, says when asked about his marriage. “There are things that I just don’t want to talk about with her. And she keeps pushing.”

He talks and behaves like a soldier overcome by combat trauma, but Sarax isn’t real. He is a software program, a life-size projection on a movie screen that is reacting and responding to questions from a psychologist being trained to treat post-traumatic stress disorder.

Sarax is a virtual patient, one of many computer-simulated humans created by psychologists, engineers and scientists at the USC Institute for Creative Technologies. By the end of the year, the virtual patient is expected to be in use in university classrooms, and eventually in clinical hospitals and military bases.

Interactive computer patients are just one of many cutting-edge virtual technologies being developed at the institute. Many of them are used as training tools for U.S. military personnel, from fighting insurgents to calming nerves of combat-weary soldiers.

The institute’s wide-ranging virtual technologies, now found on 65 military sites across the country, have popped in and out of the public spotlight, but last week they were on full display when the institute opened the doors to its new 72,000-square-foot facility in Playa Vista.

“The move is a mark of a new era for us,” said Randall W. Hill Jr., executive director of the institute, which outgrew its facility in Marina del Rey. “But really, it’s a new era for the Army as well.”

The institute’s funding has increased from $5 million in 1999 to about $30 million today — as the Pentagon has stepped up spending on training military personnel through simulations. It has also attracted a diverse staff of more than 180 professionals, from graphic designers to former Disney artists and designers.

“Five years ago, the characters were talking heads with computer-generated voices with no emotion,” said Patrick G. Kenny, who leads the virtual patient program. “Today, it’s getting harder to distinguish what is real from what is not with virtual human characters.”

Walking through the institute’s new Playa Vista offices is like walking through a fraternity house for high-tech geeks. Cubicles have white boards on which workers can quickly jot down ideas whenever they have an “aha” moment. And a corner office is more likely to be occupied by a twentysomething in a T-shirt huddled over computer monitor than a supervisor in a suit.

On a recent visit, the institute engineers were testing one of their latest first-person, multi-player games that allows players to take part in a simulated attack that includes dealing with an improvised explosive device.

The game is designed to prepare soldiers for an insurgent ambush. It is already found on three military bases, including Camp Pendleton, in northern San Diego County.

In the training simulation, soldiers sit in mock Humvees and slowly roll through towns in either Iraq and Afghanistan, which are aesthetically true to life because the institute used satellite photographs to design the town’s landscape.

“We try to make it as real as possible,” said Todd Richmond, the game’s project director.

Richmond said he knew the institute got the game right after a Marine, who had been deployed overseas, was playing the game and pointed to a shop by the side of the road and said, “Hey, I went in that place and bought a Coke.”

In addition to mapping and satellite reconnaissance, the institute uses Hollywood movie writers to come in and make the story lines more compelling. The institute is one of the country’s only organizations that draws on the entertainment industry to do such work.

Maintaining this kind of realism is key to the institute’s success, said Peter W. Singer, author of “Wired for War,” a book that examines robotic warfare. “The stuff that ICT does is really in a class of its own.”

Singer estimates the U.S. military is spending about $6 billion each year on virtual training and expects that number to rise.

“This is a medium the iPhone generation knows,” Singer said. “You can’t simply teach them on a chalkboard anymore.”

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Obtaining Used Attachments

For operations that may require the use of a skid steer, it’s likely that there are multiple operations that can be served by such usage and one question of an operation leader might be regarding whether used skid steer attachments are viable and whether other used machinery might be a good investment. And the answer can be positive as long as the attachments are in good condition and have been subjected to regular maintenance by their original owner. Good maintenance habits are clearly the best way to ensure a longer life for such machinery and parts.

Long Lasting Socks

While men might not be that careful about the care of their clothing, there are some interesting techniques that should always be a part of a general care pattern for men’s socks and one of the most important is that socks don’t need to be thrown in the washer on an extreme setting with a ton of detergent. Simply washing the socks normally with the rest of the clothing is fine and should result in a nicely cleaned sock after they’ve been dirtied. Putting any type of clothing into the washing machine too often is key to having it wear out too soon.

Lines in Nightclubs

There’s a surprising amount of finesse involved in making the right appearance at a nightclub and when a person is standing in the line to one of the hottest NYC clubs they can do a few things to make it much more likely that they’ll be accepted in line. One such option is to strike up a conversation with the popular people in line. If a man is waiting to get into the club he’ll have a much easier time doing so if it seems like he’s friends with the cute trio of girls who arrived just before him and will likely wait no time at all.

Safe Swing Options

One of the most entertaining machines on a playground is the swing set and when kids grow up some of their fondest memories will be of the way it felt to swing really high. But there are some general guidelines under which most playground manufacturers will operate and that’s to design the swing sets in such a way that they are neither too tall nor are too close together. The swings themselves should always be at least eight inches apart so that the chance that kids could become tangled while swinging is reduced or eliminated.

Invitations for a Shower

There are some specific steps that any person who is looking to create a beautiful baby shower experience for her friend will want to follow and the first thing that should be done after the venue is chosen and the people who will be invited are placed on this list is that the invitations should be sent out at a time that will give everyone the time to RSVP and to also obtain personalized baby gifts if they so choose for the guest of honor. There should also be directions included in the shower invite even if everyone knows where it is.

Occasions for Business Greetings

There is often an emphasis on today’s business dealings that all interactions be handled in as professional a manner as possible and with as little prejudice and politically incorrect behavior as possible. Even in business and client relationships that last for years a certain level of professionalism must he practiced. One of the best ways to muddle a potentially successful business relationship is to send a Christmas card to a practicing Jew or a birthday card to a Jehovah’s Witness. Being sensitive to the religious tendencies and practices of other businesses and clients when sending business greeting cards is the best policy.

Frame Display and Industry

While it is vital for any optical business to provide a visually distinct and eye catching frame display, there are additional industries that can benefit from professional lighting design. For example, galleries that feature hanging art or any variety of sculpted pieces require sufficient lighting that does not overwhelm the space but which offers adequate illumination. Large retail spaces can also benefit from lighting displays that employ such techniques as recessed lighting, cabinet lighting, or more mainstream functional lights. From contemporary design to classic display, the proper lights can bring any designer’s vision to life.

SEO in a Snap

The best SEO service provider out there is going to be the one who understands your company from the inside out. It’s not enough to just proivde SEO services. A good provider needs to also offer press materials, company snapshots in a portfolio format, and all of this must be optimized for maximum visibility on the major Web sites.

Cited: NY Times

The Crosby Bar and restaurant were built to flow seamlessly into each other and they do. As the diners finish their meals, they begin to make their way to the back room for $18 cocktails. Some will not have far to go because they are guests at the attached Crosby Street Hotel. The quirky decor of the Crosby bar starts with its light fixtures.

The hotel is the first New York outpost of the London boutique group Firmdale Hotels. Perhaps it’s no surprise, then, that the Crosby Bar so earnestly embodies a certain British quirkiness with its Paul Smith-meets-Moroccan décor and eclectic art, including an arrangement of Bakelite telephones on one wall and a huge wooden dodo bird behind the long pewter bar. Stools and banquettes are upholstered in retro orange and candy-colored striped fabric, and lights that hang low from the ceiling are encased in multihued crystal balls that resemble a 1970s craft project. The bartenders, not to be outdone by the furnishings, measure, serve and schmooze in crisp black pants and blue shirts with dapper sherbet ties tucked in around the third button.

Still, for all its head-turning adornments and psychedelic color wheel, the décor is not overwhelming. It almost skews on the warm side save for the high ceiling and metal-framed glass walls that look out onto the street and two enclosed outdoor areas — one of which will open for warm-weather dining.

“It’s not low-key definitively, but it doesn’t have this stuck-up attitude so common at lounges,” said François Zelbat of the Upper West Side, who added, “There is no drama.”

There may be no drama, but according to some, there are still trend-seekers. On a recent weeknight, the crowd was more creative-professional than socially aspiring, though every bit as attractive as you might expect.

For those who like to party on the weekends and may discover they need legal assistance . . . You will discover whether it is a criminal charge or a traffic ticket, there are often more options than you may realize. With Toronto provincial offences you may receive a ticket or a summons. One you pay the other you appear in court. Just make sure that you do not need a Toronto assault attorney.

A group of 10 women were having a girls’ night out. Nandita Khanna, who owns an Indian restaurant in New York, laughed when asked if they were prowling for men. “We’re all married with kids,” she said. One friend smiled and said, “I’ll still look!”

Nearby, three women were engrossed in conversation. One of them, Agnes Berecz, an art history professor, offered her professional assessment of the space: “It’s funny how the waiters and bartenders have this full, pseudo-French look — very formal. It looks like they’re coming from Jean Georges or something.”

Patrons tend to stay focused on their original cohorts and their beverages, with the latter being something that the Crosby Bar takes great care to keep on the cutting edge. Its seasonally driven cocktail list includes a revolving menu of drinks adapted from famous bars around the world.

Ann Matthews, the director of development for a recording studio, said she was a fan of SoHo’s new digs. “It’s gorgeous,” she said, as she and a friend stood alongside a growing group at the bar. But she did have a word of advice about the bartenders’ use of a wine jigger.

Ms. Matthews stated that bartenders should just estimate and pour wine directly into a glass because she said, “When you pour wine into metal, it changes the flavor.” Going definitely does not have a good flavor when it has a metallic taste to it.

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My Take: I do not think this is actually a “bar”, but more of a cocktail lounge. You will not usually find a “bar” attached to a hotel, at least not a nice hotel. Nice hotels usually have a cocktail lounge. And it is the smart people that stay at the hotel so that they will not have to hire a Monmouth County DWI lawyer or hire a car accident law firm.

The New Year holiday will probably see many people looking for Monmouth County criminal defense lawyer or an injury law firm because somebody was dumb enough to drive and drink. It is one of the most important things that anybody learns at an academy driving school in NY, do not drink and drive. In fact, if you have a motorcycle and you take NY motorcycle lessons you will discover that it is even worse driving a motorcycle when drinking.

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What Happens in Vegas, Stays in Vegas

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Cited: Fashion News

It seems that even with the tough economic times there is one part of the fashion industry that seems to be growing. Amongst the many neighborhood shopping thorough fairs with empty Windows and “for lease” signs there are many lingerie boutiques that are managing to survive and grow in numbers. In fact, businesses with limited retail experience brave the tough economy in Los Angeles including Sugar Lilie Dessous Prives, Jenette Bras, and Undrest lingerie and loungewear. Even some of the more stab rushed lingerie brands started new stores that include La Perla that started its second LA outpost in the Malibu Lumber Yard. Even the Atlanta-based Intimacy opened its first California location at the Fashion Valley shopping center in San Diego. Intimacy also plans to open locations in Westfield Century City and South Coast Plaza as early as May 2010.

Because it’s considered a necessity, lingerie tends to be less affected by an economic lull than other categories, said Ellen Lewis, a lingerie retail and manufacturing consultant. Lewis has her own company, Intimate Product Concepts, and works with trend-forecasting agency Concepts Paris.

“[Lingerie] should be a recession-proof product in a sense if the store is driven by helping people,” she said. “There is so little [service] out there with this intimate type of product in the bigger venues because of the cutbacks from the recession. I think it’s an opportunity for a customer service–driven business.”

At your service

When Intimacy opened its first lingerie store in Atlanta in 1992, shoppers were hesitant to let a fitter accompany them in the dressing room. But that changed after founder Susan Nethero appeared on “The Oprah Winfrey Show” in May 2005 and showed the masses that the perfect bra could be found with the help of a professional bra fitter’s keen eye. These days, women have embraced the personalized attention.

“Today, women expect that [personal fitting] when they come to Intimacy,” said David Nethero, husband and business partner of Susan. “We take reservations online, so it’s like a spa experience.”

Since 2004, Intimacy has been on a growth spurt and now operates stores in New York, Chicago, Boston, Houston, Miami and Dallas. In Southern California, the company has a store in San Diego and plans to open stores in Los Angeles’ Century City neighborhood and at South Coast Plaza in Costa Mesa. Intimacy carries a range of top brands such as Prima Donna, Marie Jo, Lise Charmel, Chantelle and Aubade.

The couple credits their success in part to their business perspective as “a retailer of a service as opposed to a retailer of a product. As a result of the service—the bra fitting, which is free—people buy product,” David Nethero said.

Jenette Goldstein—who opened her self-named boutique in the Silver Lake neighborhood of Los Angeles in May of this year—hinges her business on this same brand of personalized customer service. Her destination shop, which specializes in busty cup sizes D to K and band sizes from 30 to 44, draws customers from Pacific Palisades to Riverside.

“In a recession, you want to buy something that’s of quality and that’s a necessity,” said Goldstein, who opened the store because she had difficulty finding bras that fit her G-size bosom. “Once you come in and you feel how it fits and it will last twice as long as a lower-priced brand, it will make you feel better. That is economic. I don’t have to do any convincing. Once you put it on, you see that it’s worth it.”

Brands such as Freya, Panache, Anita and Le Mystère average at $68, and brands such as Prima Donna and Empriente average $120.

Get comfortable

In the case of Sugar Lilie Dessous Prives, located in West Hollywood, Calif., owner Stacy Shakoor’s young designer brand selection boasts a dual purpose of beauty and functionality catering to the delicate female taste.

“Our emphasis is on fit, quality, great fabrics, and value. If you spend money on something, you want something that’s going to last you,” said Shakoor, who stocks Hot Milk fashion maternity lingerie, Araks, Marlies Dekkers and Timpa. In comparison to some shops that play to the male desires of bedtime wear, Sugar Lilie’s pretty unmentionables are chosen for a combination of exquisite design that also passes the comfort test. “How do you feel when you put it on? It’s all about you,” Shakoor said. “In our neighborhood, women tend to be more practical and not so much on the ‘va va voom’ side.”

The sagging economy and abundance of “for lease” signs proved favorable for local designer Maria Paz Navales, who was able to negotiate an affordable temporary lease for a pop-up shop on the high-profile shopping block of Robertson Boulevard. The boutique showcases her Undrest Supima cotton knit and cashmere crochet loungewear; her higher-end line, Undrest Haute Couture; and her swim line, Undrest by the Sea.

Following brisk holiday sales of her cotton and cashmere lines and the presentation of “a deal by the owner of the building I couldn’t refuse,” Navales decided to make the pop-up shop permanent.

“Seeing the retail aspect has made me a better designer. I am able to kind of get a sense of what the retail buying pattern is. I’m able to listen to what the general public wants, and I design with their needs [in mind],” said Navales, who is in the store at least three times a week. She plans to use the store as a testing ground for a ready-to-wear line of Supima cotton/Modal/spandex leggings and Liberty of London print dresses in spring 2010. Still, veteran lingerie retailers warn these newcomers that the lingerie sector is not an easy niche to break into.

“Lingerie is very hard,” said Jason Amirmajdi, who owns high-end lingerie store Le Bra in West Hollywood. “You have to have a great deal of inventory. Everyone who walks in has a different size, has a different need, has a different taste.” Le Bra stayed afloat through the tough times by offering studio services and incorporating authentic vintage lingerie with collectible quality, Amirmajdi said.

Le Bra carries the crème de la crème of European brands such as La Perla Black Label, Eres, Chantal Thomass and Made by Niki that average in the $200–$500 price range. He added that customer service is essential to success. “Ninety percent of my clients come here because of me.”

With the knowledge that each specialty store commands its own niche of taste and price, Amirmajdi welcomes the addition of more lingerie stores in Los Angeles. He even says that the influx of small specialty stores may provide more opportunities for new and independent designers. “It gives the public a choice,” he said. “You go to Paris, every block has a lingerie store.”

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My Take: One thing is positive; at least 50% of the world population wears underwear. That was proven on a certain airline on Christmas day. I will never understand how somebody can sacrifice their life to make your point, whether that is religious or political one. I am very glad that I do not fly anywhere. If you ask me, I think airlines in California should have security guards. Of course, they probably would not want the armed guards on a plane. They could get Sacramento CA unarmed security though. They could at least get CA vehicle patrol for parking lots.

Okay, I am off my soapbox about the security of our country. Back to the subject at hand, the article is very right in that people always want underwear. Guys love to see women in sexy underwear and women love to see men in sexy underwear as well. Underwear is one of those products that everybody will want at some point in their life. Another business that is good is landscaping. If people own a house and they having a hard, they need to have it mowed some point.

Something else that everybody needs is lightbulbs. You cannot see what you are tripping over if you do not have any light. Of course, many people are now purchasing grow light bulbs.

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Legal Problems?

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Cited: New York Times

“You learn to survive bad times,” she said. “You develop confidence you’ll come up with something to pull you through.” Everybody knows beauty favors the young. And Dorit Baxter says that there are good things about reaching the age 60. She has owned beauty businesses in Midtown Manhattan or nearly 30 years and knows. Peacefully she tries to keep her customers at her day spa insulated from the top economic times that rage outside

The recession of the late 1980s was her first. She owned a skin care salon, and in the beginning didn’t know what hit her. “My clients were what they used to call yuppies,” Ms. Baxter said. “They were disappearing, the money was shrinking and I didn’t understand. I thought it was me. And then I saw stories about investment bankers driving cabs and I knew I was in trouble. I said, ‘I need a new concept.’ ”

In 1990, she opened one of the nation’s first day spas, aimed at professional people who didn’t have time to travel to a resort, but were looking for some quick pampering — a massage, a facial — during the lunch hour or after work. “Dorit was a day spa pioneer,” said Hannelore Leavy, director of the Day Spa Association.

She could have been Davy Crockett and it wouldn’t have mattered when the 1991 recession hit. “I couldn’t pay my rent,” Ms. Baxter said. “I’d wake at 3 a.m. thinking, ‘What if I have to close this place.’ ” But she survived by focusing on Japanese tourists; introducing a new line of beauty products from the Dead Sea; hiring a celebrity hairdresser; receiving good reviews in Time and New York magazines; and creating a $99 massage, body scrub and facial special that became her top seller.

In January 1993, she reached the Promised Land, the beginning of the ’90s boom. “Phenomenal time,” she said. “We grew 25 percent a year,” climbing by decade’s end to $1 million in revenue, from $400,000. “We went from 15 people a day to 50,” she said. She had so much business; she converted her office into an 11th treatment room.

And then … 9/11. “We kept waiting for the phone to ring again, but after 10 days you could see it was not going to happen,” she said. “People were feeling too guilty to indulge themselves. I wondered if they’d ever come back.” To assuage the guilt, she held a 9/11 fund-raiser, with all the spa proceeds going to a victims’ fund. Suddenly, a mud treatment at Dorit Baxter New York Day Spa was a patriotic gesture.

By mid-2002, business was back, but in January 2003, a fire shut the spa for four months. Ms. Baxter rented a floor of the Habitat hotel two blocks away and set up her spa there within a week. “I held on to half my customers,” she said. “Enough to keep going until we were back in our regular space.”

And now, the Great Recession. Business was off by 20% in 2008, Ms. Baxter said, but the last few months, it’s worse, down by 30%. Her most popular package during this decade’s boom — the $225, 4.5 hour massage, facial, body scrub and manicure — is too expensive for many clients now. “Every day we hear about more customers losing their jobs,” she said. Spa visits have dropped to 30 a day, from 50.

So just like in 1987, 1991, 2001 and 2003, she is fighting back. She created a two-hour $128 massage and facial combo that’s become her best seller. She has embraced new-tech, offering weekday specials via Twitter (a $98 seaweed wrap for $69, a $79 facial for $49). She has visited a dozen Midtown hotels and given the concierges coupons for a free package, normally $128, in the hope they will try it, like it and send guests her way. She is busy inventing a (secret) new treatment. “I’m very hopeful,” she said. “I believe things get very bad before they get better, and we are in the worst right now.”

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The Bureau of Labor Statistics could use a day spa index. In fall 2007, well before the government pinpointed the downturn, Ms. Leavy of the spa association began writing a recession survival guide. “It hit us ahead of most businesses,” she said. She has a contact list of 18,000 spas and estimates 10% have closed in this recession.

During the early ’90s recession, Ms. Leavy said, companies were downsizing and employees were loath to take vacations, fearing they’d have no job upon their return. “So they cut their travel, but still had money, and the day spa was born,” she said. “This recession is different. People really do not have money to spend.”

Customers come to escape, so Ms. Baxter doesn’t bring up the outside world unless they do. And yet, even with the soft music, the muted lights, the cloth drapery, the sweet scents, the organic teas and biscotti, life’s worries seep through. “Talk to Emi,” Ms. Baxter said. “I can tell from things she’s said, she’s hurting. I’m seeing a lot less of her. She’s almost disappeared.”

“Yes,” said Emi Gittleman, 39, whose educational business’s earnings are down about 30% are. “I used to buy a series of treatments, you pay for six and get one free,” she said. “I can’t now.” Another client, Alice Cohen, 60, a retired teacher, used to come with her mother, Joan, 81, “four, five, six times a year,” she said. “Now it’s one, two maybe three.” Pat Farrell, a designer who’s been a regular for 15 years, still gets a massage every few weeks, but watches for the Twitter specials.

Ms. Baxter started tweeting four months ago. “I was looking for new ways of reacting quickly and filling unoccupied rooms,” she said. While her tweets have a breathless quality (“Catch of the Day. One-hour massage $59. Today only, 2 slots available”), they’re not quite true. “That’s what we write to make it seem scarce,” she said. “If seven or eight come in, I take them all.” In a recession, she said, the key is to keep people walking through the door, even if they spend less.

In a recession, it’s not easy selling the most expensive house on the block, and in that spirit, Ms. Baxter has worked to keep her prices moderate by holding down overhead. While in a prime location, she’s on the third floor, 11 smallish rooms off a single hallway. Her rent, she said, is a third of what it would be if she were on the street level, like the more high-end Green Spa, which was a few blocks away and went out of business last year. “They had a beautiful lounge for people to eat and fancy decorations, things I’ve stayed away from,” she said.

“I don’t get the rich or bohemians,” she added. “My typical client is a professional working woman. They already have a life and I’m a small portion of that life. They want a good massage — they’re not looking to be part of a scene.”

That would be Dr. Miriam Green, 55, an obstetrician who’s been coming for a dozen years. “I’m not interested in hotsy-totsy,” Dr. Green said. “I don’t want a spa where people make you feel like they’re doing you a favor. Dorit lets you know she needs and wants the business. That’s how I feel about my job.”

Not everything Ms. Baxter tries works. She thought bamboo massages might be the Dead Sea creams of this recession. If so, it hasn’t happened just yet. “We had one bamboo today,” she said. “The staff got so excited; you’d think the queen was arriving.”

Asked what hopeful economic signs she’s seen lately at her spa, she said, “Nothing yet.” She has saved many after years of being in business for so long. “I’m not as fragile as I was in ’91,” she said. “You know it will be O.K.”

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My Take: I think it is very encouraging to hear that somebody’s figured out how to survive the recession in the business world. If one business can do it, so can others. It means more businesses will be worrying more about their payroll service than whether they will be surviving the recession or not. In fact, some of them may even consider getting payroll service providers that could save the money in the long run.

A business that is surviving the recession could also increase their advertising, which in turn will increase their business. Those businesses that are surviving are actually taking chances to ensure that they survive. I suppose in simpler terms you could compare it to an individual decides to put in new garage mats. They are taking a chance that they will do it right and not need a professional to do it. Putting down a garage floor coating can be simple and complicated at the same time. I know, it’s not much of a comparison because business has more involved. The idea is that both are taking a chance.

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