Historic Structure Becomes New Home for Holiday Inn
Cited: The Baltimore Sun
Holiday Inn moves into the Old Town National Bank after receiving $11.5 million in renovation to the 70 room hotel creating the Holiday Inn Express Downtown Biltmore. You will not find teller windows anymore but walnut-grain registration desk where guests will register. The bank presidents’ office is now a conference room and one of the vaults no longer story money but is a storage area for sheets and towels.
Just about every corner of the former Old Town National Bank building has been put to use in its $11.5 million transformation into Baltimore’s newest limited service hotel, the Holiday Inn Express.
The seven-level, 70-room building at 221 N. Gay St. reopened this fall as part of a wave of hotels planned for Baltimore, and a two-day grand opening has been scheduled for Jan. 13 and 14. According to the developers, this is one of the first times that a Holiday Inn Express has been created inside a historic structure instead of being built from the ground up.
“We were able to utilize the entire building, which was a big bonus,” said Nicholas Piscatelli, the Baltimore developer who started the project. “We played around with it a lot, and it worked out really well.”
It’s not like a “typical hotel” that you might find in the suburbs, said general manager John Blake. But “no one has complained about the uniqueness of it,” he said. “They love it.”
The hotel is owned and managed as a Holiday Inn Express franchise by an investment consortium known as the Old Town Hotel Group. Designed in a Classic Revival style by Frederick Fletcher, and known to many for the Utz potato chips sign that stood on its roof for many years, the building has a stately exterior with Corinthian pilasters flanking the main entrance and an ornate lobby with terrazzo floors and bronze doors salvaged from the exterior. It was built in 1924, housed a bank until the 1960s and then was converted to offices, most recently for a state agency. It had been vacant for the past five years.
Piscatelli said he bought the building in 2004 with the thought of turning it into condominiums. When the housing market cooled, he considered offices. Before any tenants signed on, investors approached him with the idea of creating a hotel.
Visible from the Jones Falls Expressway, the hotel is one of several planned for the east side of downtown along the Fallsway and President Street. A 144-room Fairfield Inn and Suites opened this year at 101 President St., and a 63-room Sleep Inn and Suites is scheduled to open next year at 300 N. Front St.
As designed by Kann Partners — principal in charge Cass Gottlieb, project architect Becky Bass and interior designer Carol Currotto — the building has common areas on the first level and basement, and guest rooms above. The conversion complied with federal preservation guidelines and qualified for state and federal tax credits for preservation, plus a 10-year delay in any increase in property taxes. Without the tax credits, “it wouldn’t have worked” financially, Piscatelli said.
Since it opened, the hotel has drawn a wide range of visitors, including business travelers, tourists, football fans, concertgoers, marathon runners and conventioneers. Because of its configuration, the hotel has some large suites, including one that sleeps eight. That one has been reserved through the end of March by a company that needed to house construction workers building a Burlington Coat Factory branch in Baltimore County.
Piscatelli and Blake said the hotel gets many of its guests through the Holiday Inn Express reservation system. It also provides rooms for relatives of patients receiving care at the Johns Hopkins Medical Institutions and Mercy Medical Center, and it offers a shuttle service to the two locations.
Blake said the hospital-related market is an important niche for the hotel because families will come from great distances for health care, even on holidays. For example, he said, one couple is checking in today because a child is having an operation at Hopkins.
The Holiday Inn Express is a “limited service” hotel, with no restaurant or bar. But it offers a continental breakfast, exercise room, business center and on-site parking. Nightly rates range from $139 for a single room to $279 for the largest suite.
Sam Rogers, executive vice president of Visit Baltimore, an agency that promotes the city to tourists and conventioneers, said the hotel is a valuable addition to the city.
“We are always happy to see hotels opening in the city,” particularly when they can meet specialized needs such as serving guests with relatives in area hospitals, he said.
“It’s also good when you see the reuse of historic buildings for other purposes,” Rogers said. “The more we can reuse older buildings, the better off we are.”
————————————
My Take: Everybody seems to be renovating something nowadays. Some people are doing it to avoid foreclosures so they can sell our house. Others are getting KY refinancing just to make their house sell faster. Like I said, everybody seems to be doing these days.
Across the country, from AZ refinancing to Louisville mortgage companies, people are scrambling to restyle their house so they can sell it before foreclosure hits. However, there are some people who have put up their homes for rent to help them pay for investment property. Many property management companies have seen an increase in business from people who do not want to lose their investment properties and decide to rent them.
—————————————
Related Resources
Expert SEO Services
An SEO service that is an expert in analytical tools such as Google Analytics, Omniture Site Catalyst, PHP MY Visites and more knows that without looking at the results of your search engine marketing campaigns, the rankings for any keyword phrases you have targeted, where traffic comes from, what keywords are driving traffic or conversion rates, your business will remain stagnate. It is important to review all core data/metrics on a monthly basis and make changes to improve all active marketing campaigns. An expert SEO company provides monthly reports on traffic, keywords, page ranking, campaign data and conversion/sales data.
Hi, Neat post. There’s a problem with your site in internet explorer, would check this… IE still is the market leader and a good portion of people will miss your great writing due to this problem.
You should put on your site an email list program to help gain members. There are free plugins at the dot org Wordpress site.
I would like to thank You for this article and please allow me to have the opportunity to express my satisfaction with HostGator web hosting. They have professional and express support and they also offering many HostGator discount coupons.
You made some good points there. I did a search on the topic and found that I agree with your blog more.
Thanks for taking the time to write this. Great post, keep up the nice work.
Great blog, excellent and well written information. I know how hard blogs can be to get a following. A !
You have an cool website!
Hey I just wanted to let you know, I really like the written material on your website. But I am using Chromium on a machine running version 9.10 of Ubuntu and the look and feel aren’t quite satisfying. Not a strong deal, I can still essentially read the articles and research for information, but just wanted to inform you about that. The navigation bar is kind of hard to use with the config I’m running. Keep up the superb work!